Report: Hyperlocals can bridge gap between larger organisations and public | Media news | Journalism.co.uk


Interim report of Nesta’s Destination Local project highlights ways hyperlocals offer ‘an effective alternative to more traditional ways of communicating’

Collaboration between hyperlocal sites, local government and larger media organisations has the potential to bring benefits to all parties, according to a report published by Nesta today.

“A lot of very good hyperlocal sites are out there and generating stories that a lot of other traditional forms of press don’t,” Jon Kingsbury, Nesta’s programme director of creative economy, told Journalism.co.uk.

Report: Hyperlocals can bridge gap between larger organisations and public | Media news | Journalism.co.uk.

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