Why Men Change Their Mind | Social Commerce Today


 

Men, it would appear, change their minds to conform with a group majority or unanimity.

But what was particularly interesting about Asch tests is that that some men, about one in four (24%) appear to be immune from the psychological pressure to conform, and that for most men the pressure to conform evaporates once there is dissent voice in the group.

Men are influenced by group pressure when there is group unanimity, or at least a sizeable majority. Break the unanimity, then you break the pressure.

 

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Social Psychology Need-to-Knows for Social Media – 2. Solomon Asch on Why Men Change Their Mind | Social Commerce Today.

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